How to Write Better Headlines for Your Facebook Page Ads and Posts

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With 1.13 billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation. And while Facebook’s targeting options make it easier for you to get your posts and ads in front of the people you really care about, it’s ultimately up to you to do the convincing. To do that, you’ll need to pay close attention to the details. The Basis of a Clickable Facebook Ad Headline More specifically, this particular example demonstrates how to get to … Read More

A Step-by-Step Guide to Advertising on Instagram

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With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. Instagram is highly used in the hospitality industries such as bars, restaurants etc. The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them much less invasive than other ad types. But setting up ads on any platform requires a lot of thought: What should your target audience look like? What should your copy say? What image should you use? Not to … Read More