GrowOnline Pty. Ltd. | growonline.com.au

12.1 Monthly Marketing Activities

Sustainable growth requires consistent, disciplined marketing activity each month. Here is what your monthly rhythm should look like:

Weekly (Every Week):

  • 3–5 social media posts across your active platforms

  • 1–2 Instagram/Facebook Stories

  • 1 Google Business Profile update or offer post

  • Monitor and respond to all comments and messages within 24 hours

  • 1 YouTube video per week

Monthly:

  • 1–2 blog posts (minimum 800 words, keyword-targeted)

  • 1 email newsletter to full list

  • Monthly ad performance review — adjust budgets and creative

  • Check Google Analytics: traffic sources, top pages, conversion rate

  • Review and respond to all new customer reviews

  • Update Google Shopping feed (prices, stock levels, new products)

Quarterly:

  • Full SEO audit and progress review

  • Influencer outreach — identify 5–10 relevant Australian micro-influencers

  • Product photography refresh

  • Email list health check — remove unsubscribers, segment active buyers

  • Competitor analysis update

12.2 Key Performance Indicators to Track