GrowOnline Pty. Ltd. | growonline.com.au

8.1 Google Business Profile

Even though you’re primarily ecommerce, a Google Business Profile (formerly Google My Business) is essential. It helps you appear in Google Maps, local search results, and the Knowledge Panel on the right side of Google search.

  • Go to business.google.com and claim or create your profile

  • Add business category, description, photos, and products

  • Verify your business via postcard, phone, or video

  • Respond to all Google Reviews — positive and negative

  • Post weekly Google updates (events, offers, new products)

8.2 Social Media Setup

Focus on 2–3 platforms where your target audience is most active. Spreading thin across every platform leads to poor results. For most ecommerce niches in Australia:

Social media setup checklist:

  • Consistent username across all platforms (match your domain name where possible)

  • Professional profile photo and cover image (branded, high resolution)

  • Compelling bio with keywords and website link

  • Enable Instagram/Facebook Shopping — link your product catalogue

  • Create a content calendar — plan posts 4 weeks ahead

  • Set up Meta Business Suite to manage Facebook and Instagram from one place

8.3 Email Marketing Setup

Email marketing delivers the highest ROI of any digital channel — $38 return for every $1 spent on average. Set up your email marketing infrastructure before you launch.

Essential email flows to set up from day one:

  • Welcome Series (3–5 emails) — introduce brand, share story, offer first purchase discount

  • Abandoned Cart (2–3 emails) — recover lost sales; typically recovers 10–15% of carts

  • Post-Purchase (2–3 emails) — confirm order, shipping updates, request review

  • Win-Back / Re-engagement — for customers who haven’t purchased in 90+ days

  • Browse Abandonment — for visitors who viewed products but didn’t add to cart