GrowOnline Pty. Ltd. | growonline.com.au

9.1 Why SEO Matters for Ecommerce

SEO (Search Engine Optimisation) is the practice of making your website appear higher in Google search results for keywords your customers are searching. Unlike paid ads, organic traffic from SEO is free and compounds over time — it is your most valuable long-term asset.

9.2 Keyword Research

Identify the exact words and phrases your potential customers type into Google when looking for your products. For our eco-baby example:

  • ‘organic baby clothes Australia’ — high intent, purchase-ready

  • ‘reusable nappies Australia’ — strong search volume, competitive

  • ‘best eco-friendly baby products’ — informational, blog content opportunity

  • ‘natural baby skincare Australia’ — long-tail, less competitive

9.3 On-Page SEO Fundamentals

  • Include your target keyword in the page title, H1 heading, URL slug, and first paragraph

  • Write unique meta descriptions for every page (155–160 characters)

  • Use descriptive alt text on all product images (helps Google image search)

  • Create unique product descriptions — never use supplier copy

  • Internal linking — link from blog posts to relevant product pages

  • Schema markup — add product schema so Google shows prices and ratings in search results

9.4 Content Marketing for SEO

A blog or content hub positions you as an expert and drives organic traffic at the top of the buying funnel. For an eco-baby ecommerce store, publish content like:

  • ‘Top 10 Eco-Friendly Baby Products in Australia 2026’

  • ‘The Complete Guide to Cloth Nappies for Australian Families’

  • ‘Are Organic Baby Clothes Worth the Extra Cost?’

  • ‘How to Create a Non-Toxic Nursery: A Room-by-Room Guide’

9.5 Technical SEO

  • Ensure your website loads in under 3 seconds (Google’s Page Experience signal)

  • Install SSL certificate — all pages must be HTTPS (most platforms do this automatically)

  • Submit your sitemap.xml to Google Search Console

  • Fix broken links (404 errors) — check monthly with Screaming Frog (free up to 500 URLs)

  • Mobile-friendly test — pass Google’s Mobile-Friendly Test tool

9.6 Local SEO (If You Have a Physical Presence)

  • Claim and fully optimise your Google Business Profile

  • Get listed in Australian business directories: True Local, Yellow Pages, Yelp AU, Hotfrog

  • Build local citations — consistent NAP (Name, Address, Phone) across all directories